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                               The
                              Impending Moral Revolution
                               Jason
                              Tennenhouse
                                
                               We make choices every day. 
                              We make so many choices we don’t even
                              recognize them as such anymore. 
                              You have a choice right now to continue
                              reading these words or just skim for boldface and
                              italics and get on with your life. 
                              It wasn’t always this way. 
                              By looking at an overtly simplified history
                              of sociology we learn how we arrived at the
                              present and extrapolate where we might be going. 
                                
                               In the earliest social groups, hunting and gathering societies, we lived in small nomadic tribes,
                              ate what we could find, and moved when we
                              couldn’t find anything. 
                              The
                              Agricultural Revolution transformed
                              hunting and gathering societies by the
                              domestication of plants and animals for food
                              production.  We
                              couldn’t keep moving around looking for food, so
                              we found a nice spot to settle and grew our own. 
                              For the first time in the history of the
                              world people built houses, had neighbors, and
                              formed cities. 
                              One astonishing thing: you only had what
                              you could cultivate with your own two hands. 
                              However, some of these farmers were better
                              than others, and some grew more than others. 
                              Some were great with wheat, but couldn’t
                              tell corn from Cornish hens.  They quickly realized the guys good at wheat should just do
                              wheat and trade it with the corn guys. 
                              Now here’s another astonishing thing: for
                              the first time in the history of our world there
                              needed to be some standard by which the worth of
                              all goods could be equally measured. 
                              Currency was invented.  
                                
                               Currency, an incredible, terrible thing, allows individuals
                              to specialize in their trade and thus do vastly
                              more with expertise, but it creates a thing that
                              represents worth separate from the actual work. 
                              As it follows, with the creation of
                              currency came the creation of usury, larceny, and
                              levy.  Now
                              there is money, and money buys things.  And money buys things for many monarchs and aristocrats for
                              many years.  
                                
                               The division of inequality greatly increased through the
                              early eighteenth century. 
                              Previously the wealthy owned things -
                              chairs, mirrors, windows, etc. - and everyone else
                              sat on stumps and combed their hair looking in a
                              puddle of water. 
                              But everyone wanted chairs and thus The
                              Industrial Revolution burst forth. 
                              For the first time in the history of the
                              world the common person could own almost anything
                              they could conceive. 
                              Factories made things cheaper and faster
                              and brought them to the masses. 
                              The printing press educated people, and the
                              automobile allowed cities to spread.  There was only one issue with making anything a person could
                              want…getting it to them. 
                              
                                
                               To make a chair you need a chair factory. 
                              To make a car you need an altogether
                              different factory. 
                              You can’t put a chair factory in every
                              city so you need a way to get chairs out to
                              people.  Out
                              of the need to acquire the manufactured goods,
                              fueled by the push of competitive markets, in
                              about mid-twentieth century The Information Revolution began.  The Information Revolution, sparked by the transistor, grew
                              into a network of phone lines, movie theatres, and
                              computer chips. 
                              Now it really gets interesting. 
                              Formerly, how hard you worked in the fields
                              or the factories determined what you owned; but
                              now, because of the Information Revolution, you
                              could get anything you wanted. 
                              This was the issue, indeed it is the issue
                              today: “What do I want to get?”  For
                              the first time in the history of the world we have
                              a choice.  We choose to
                              own a station wagon or an SUV. 
                              We choose to go to school to learn
                              engineering or art. 
                              We choose to go to church or synagogue. 
                              For the first time, and very recently, we
                              must wade through information the world has piled
                              up since the dawn of civilization, and all the
                              goods and services therein, and make a decision
                              about what is best. 
                              
                                
                               How do we decide?  Is
                              it best for us, or our loved ones, or the whole of
                              our society? 
                              Is it best if it doesn’t let someone
                              down, or if it makes us feel enlightened? 
                              Is best winning or losing gracefully? 
                              My friends, welcome to the dawn of The
                              Moral Revolution. 
                              
                                
                               Very soon our society will be confused with options and
                              disenchanted with opportunities, and instead look
                              for someone to make enough sense to help them make
                              decisions that won’t waste their life. 
                              No wonder we are questioning everything, no
                              wonder absolute truths have given way to
                              relativism.  No wonder there’s no choice you can make that doesn’t
                              make you wonder what choices you haven’t made. 
                              This isn’t a history lesson; it’s a
                              call to action. 
                              Are we to let our brothers and sisters be
                              misdirected by obscure thoughts and obtuse
                              philosophies, or are we going to stand up and
                              shout louder than ever that we know the way out of
                              the cave- “come, take my hand, let’s climb out
                              together!”
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